Move over, American gummy bears — Swedish candy is having a major moment. What started as a TikTok trend has turned into a full-blown candy revolution, with millions of Americans discovering the wild, wonderful world of Scandinavian sweets.
What Makes Swedish Candy Different?
If you've only ever had American candy, Swedish candy is going to surprise you. Here's what sets it apart:
- Unique textures — Swedish candy comes in an incredible range of textures, from super soft marshmallow-like pieces to firm, chewy gummies to fizzy, effervescent bites
- Unexpected flavors — Beyond the usual fruit flavors, Swedish candy features tastes like salty licorice, elderflower, lingonberry, and creamy vanilla
- Pick and mix culture — In Sweden, buying candy is called "lördagsgodis" (Saturday candy), and people fill bags with their favorite mix of individual pieces
- Less artificial — Many Swedish candy brands use more natural coloring and flavoring compared to American counterparts
Why Is Swedish Candy Trending on TikTok?
The Swedish candy trend exploded in 2024 when creators started posting "Swedish candy haul" videos — opening colorful bags of unfamiliar candies and reacting to the flavors. The videos went viral because:
- The candy looks completely different from anything Americans are used to
- The flavor reactions are genuine and entertaining — especially with salty licorice
- The pick-and-mix format feels like a fun, personalized experience
- Creators love the aesthetic of colorful Swedish candy assortments
The trend has only grown stronger heading into 2026, with Swedish candy becoming a staple at parties, as gifts, and as a regular snack for adventurous candy lovers.
Popular Types of Swedish Candy
Sour Skulls & Super Sour Bites
Some of the most intensely sour candy you'll ever try. Swedish sour candy doesn't hold back — it's bold, tangy, and often leaves your tongue tingling.
Foam Candy
Light, airy pieces with a marshmallow-like texture but in fun shapes and fruity flavors. A uniquely Scandinavian style.
Swedish Fish-Style Gummies
While "Swedish Fish" is well-known in America, the actual Swedish gummy fish tradition features much more variety — different flavors, sizes, and textures.
Salty Licorice (Salmiak)
The most polarizing Swedish candy. Made with ammonium chloride, it's salty, slightly bitter, and deeply savory. Swedes love it — Americans are more divided, but adventurous eaters often become converts.
Swedish Candy at Twisted Treatz
We've curated a selection of the best Swedish-style candy for our Swedish Candy collection:
- Assorted Swedish Style Candy — A handpicked mix of the most popular Scandinavian-style gummies and treats. The perfect way to experience the trend.
- Mix Swedish Bubs — A premium assortment featuring the iconic Swedish "bubs" format — soft, chewy, and full of flavor.
Available in 1/2 lb, 1 lb, and 2 lb sizes. Every order is hand-packed fresh in Houston, TX.
How to Get Started with Swedish Candy
If you're new to Swedish candy, here's our advice:
- Start with an assorted mix — Try a variety before committing to a specific type
- Keep an open mind — Some flavors will be unfamiliar, and that's the fun part
- Share with friends — Swedish candy is best enjoyed as a group tasting experience
- Try the salty licorice — Even if you're skeptical, give it a chance. You might surprise yourself.
Ready to join the Swedish candy revolution? Shop our Swedish Candy collection and taste what millions of TikTok viewers are raving about. Free shipping on orders over $50.